Aerial advertising is quickly becoming understood by advertising professionals to be a cost effective way of targeting large groups of people with branding message and call to action.

Consider the following statistics gathered by the Northeast Marketing of Yarmouth for the Maine State Commerce Department: When the State of Maine Lottery was launched, various media shared the substantial advertising budget; and 8% of this budget was allocated to aerial advertising. A study on the impact of each type of media used showed that 70% of persons questioned knew that a new lottery was launched and that they learned of it from the following types of media:
Billboards: 21.6%
Radio: 19.8%
Aerial Advertising: 18.3%
Television: 15.9%
Posters: 14.9%

Aerial advertising obtained 18.3% of the target with only 8% of the budget costs.